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Museum Website Redesign
A content-first redesign for a museum website, improving information architecture, object discovery and themed storytelling.
Overview
Discovery
Catalogue and object detail flows
Story
Theme-led content experience
Problem / Challenge
Museum websites often contain rich collections but make discovery difficult. The challenge was to create a structure that supports casual visitors, researchers and thematic exploration.
Constraints / Context
- Large content inventory
- Need for both browse and search-led discovery
- Public-facing tone: serious, modern and accessible
- Catalogue, object detail and theme pages required
Process
01
Discover
Research users, jobs and context.
02
Define
Prioritize opportunities and success criteria.
03
Design
Prototype flows, states and screens.
04
Validate
Review through demos, UAT and feedback.
05
Deliver
Prepare specs, patterns and handoff.
Key Design Decisions
Content-first IA
Navigation supports visitors by intent, not internal department logic.
Object discovery
Catalogue and object-detail pages make exploration more structured.
Theme journeys
Highlighted objects become entry points into stories.
Readable layouts
Editorial spacing and hierarchy improve scanning.
Design in Action
How can I help you?
Navigation
Media
Phone
Listening state
Calm, clear indicator with suggested entry points.
Active / running state
System feedback is visible without becoming distracting.
Confirm action
Before proceeding
Before proceeding
Cancel
Confirm
Permission & confirmation
Critical actions are confirmed before execution.
Outcome
- Created a modern IA and screen direction for public-facing discovery.
- Defined catalogue, object detail and theme landing experiences.
- Balanced visual polish with content clarity.
Learnings
- Complex UX needs clear states, constraints and prioritization.
- Scannable structure matters as much as visual polish.
- Reusable patterns improve handoff and future iteration.